Empathetic Design
Apply and drive empathetic-centred design thinking to better understand users’ feelings and perceptions towards products and services, as well as the emotional tone of creative design work
Module Content
- Process and principles of empathetic design
- Design research methodologies
- Role of empathy in design
- Concept of product and service design that goes beyond meeting users’ functional needs
- Challenges of empathetic design
- Concept of emotional design
- Concept and features of empathy maps
- Concept of user experience journeys
- Methods and processes for enhancing total user experience
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcomes
- Examine the information on user’s motivations, behaviours, preferences for empathetic service design and validate the design proposition with stakeholders of the organisation
- Construct plans in implementing strategies where stakeholders can comprehend the user experience journeys at the organisation
- Evaluate visual and design work that can connect with users emotionally, overcoming challenges of the design to enhance total user experience journey at the organisation
- Lead Service Designer, Service Designer, Design Researcher, Design Executive, in designing of user experiences for the organisation
- PME who has the relevant work experience from other industries or sectors wanting to enhance one’s knowledge and skills, to expand one’s job portfolio or to seek national certification/qualification in the design industry specialising in innovation.
- PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in innovation
- Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
English
Total Training Hours: 16 hours (2 days)
Participants who achieve at least 75% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 16 Hours course)
Participants who achieve 100% attendance and pass the end-of-course assessment will be awarded the Statement of Attainment
(FOR ALL 4/ 8 Hours course)
Course Schedule
UPCOMING DATES:
Please call 63341080 for more information
TIME:
6.30 pm to 10.30 pm
Mode of Delivery:
Classroom Learning
UPCOMING DATES:
Please call 63341080 for more information
TIME:
6:30pm to 10:30pm
Mode of Delivery:
Delivered via synchronous e-learning
Total Training Hours: 16 hours (2 days)
Registration Closing Date: 7 days before course commencement
Course Fees
| CATEGORY | Singapore Citizens & Permanent Residents |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents |
| FUNDING SOURCE | SkillsFuture Funding (Baseline) |
SkillsFuture Mid-Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs |
| Course Fees | $700.00 | $700.00 | $700.00 |
| SkillsFuture Funding | $350.00 | $490.00 | $490.00 |
| Total Nett Fee | $350.00 | $210.00 | $210.00 |
| GST (9%) | $63.00 | $63.00 | $63.00 |
| Total Fee Payable to SCCIOB | $413.00 | $273.00 | $273.00 |
Prices shown are not inclusive of application fee and/or any other additional fees that may be stipulated.
UTAP – Get up to 50% Nett Course Fee support as an NTUC Member!
| In-Classroom Training | Synchronous e-learning | |
| TGS Code | TGS-2023018363 | |
| Course Support Period | 27 Jan 2023 to 26 Jan 2025 |